The founder and chief executive of Legacie Developments on how he got started in property, his favourite album and TV show, the superpower he wishes he had and what he would do if he scooped a lottery win.

John Morley
How did you join the property industry?
I had always been interested in the built environment so enrolled on a quantity surveying course at Liverpool John Moores University after leaving school. It was important for me to stay in Liverpool as I knew I wanted to make an impact on the city’s wonderful existing skyline.
What does your job entail?
My main role is to ensure the business continues to deliver bold, transformative projects that reshape cities and foster a strong sense of place. I lead the executive board and wider team to execute this. I oversee the work of our in-house programmes such as the Second Chance Scheme, which provides meaningful employment opportunities for ex-offenders.
What do you like most about the industry?
The fact that, every single day, all those who work in the built environment are having an impact on the identity of our cities and regions. We still talk about and admire Tudor buildings, and what we are doing is adding to these world-renowned skylines.
And what do you dislike most about it?
The industry’s reputation among those who don’t realise the impact it has on everyday life. As a sector, we need to work harder to make those who see development as a hindrance realise the benefits we are providing.
What is your favourite building?
I love the Crown Building in New York, a beaux-arts skyscraper built in 1921 and now home to the Aman Hotel. It embodies the splendour of America’s Gilded Age, displaying timeless elegance, sophistication and dynamism.
Who in property has inspired you?
When I first set up Legacie, I was mentored by Richard Webster – a large private landlord who gave me invaluable advice on the best ways to invest in being a landlord. His guidance has helped me shape what Legacie is today.
If you had not gone into property, what would you be doing?
I am renowned for my entrepreneurial drive and am grateful to have learned that from my dad. He ran his own scaffolding business and I always looked up to him. If I hadn’t gone down the quantity surveying route, I think I’d be working alongside him now – but he’d make sure he was still the boss.
What would you change about the industry?
Closer regulation of the way Section 106 contributions are distributed and spent. An estimated £8bn of developer contributions in England and Wales goes unspent. This should not be the case. If I had it my way, there’d be a clearer process for getting these funds to the places and communities that need them most.
What challenges have you overcome?
It is no secret that the regeneration and development sector in Liverpool has suffered in recent years. Navigating a business through this period was tricky, but I think we’re in a better place now. I meet with investors and they have an appetite to spend their money here and we have many talented people delivering major schemes that will make an impact for generations to come.
What are you most proud of in your career?
Setting up the Legacie Foundation, our fundraising and social impact initiative dedicated to improving the lives of local people and communities. To date we’ve raised over £1m – these funds support three local charities that care for and empower young people and adults.
What advice would you give someone starting a career in the property industry?
Don’t be afraid to challenge your critics. You are always going to face a degree of negative feedback, especially working in our sector. Sometimes you have to think outside the box in order to make a difference. Be the change you want to see.
Top recommendations
If you won the lottery?
As a lifelong Liverpool fan, I’d love to own a football club. But I’m not interested in the business or politics side of running a club. I’d own the club purely as a hobby to enjoy.
Favourite album?
BOSS by Jamie Webster [a live album of Liverpool FC chants]. I’m a massive Liverpool fan and follow the club all over the world. This album’s anthemic energy feels like it was made for people like me. My son is just as obsessed with it, blasting the songs non-stop and refusing to let us play anything else. It has become the soundtrack to our days. Sharing that passion with him, like I did with my dad, makes the album even more special.
Favourite TV show?
The Sopranos. The most interesting part of the series for me is the sharp, unfiltered look at power dynamics, strategic decision-making and organisational leadership under pressure. It shows how loyalty, communication and culture can make or break an organisation – a lesson that translates into real-world management.
Superpower to have?
Life is short. I’d love to have a time-travel superpower so that I could go back in time and right all the wrongs. Having the chance to correct those mistakes feels like a way to restore balance and make things right. I think that would be rather special.